Objective
A stand that not only presents the brand, but also demonstrates the capabilities of the products itself.
Solution
Three full-scale house mock-ups featuring different types of roofing and façade finishes allowed visitors to see and touch the products in a real-life context. The space was designed in a way that naturally encouraged guests to enter and explore.
Result
One of the largest stands at the trade fair. The product itself served as both decoration and display. The stand attracted attention from across the entire exhibition hall.
