Goal
Create distinctive half-marathon route branding, clearly marking the start and finish so they could be seen from a distance and remembered by participants.
Solution
We designed and produced two large-format letters: M for the beginning of the route and W for the finish. The several-metre-high structures were stable, weather-resistant and fully branded for the event.
Result
The letters became the marathon’s signature feature, a landmark for runners and the event’s most photographed spot.
