TOBACCO INDUSTRIES GROUP
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TOBACCO INDUSTRIES GROUP

Create a balanced exhibition space presenting three independent sub-brands on equal terms within one shared stand.

Goal

Create a balanced exhibition space presenting three independent sub-brands on equal terms within one shared stand.

Solution

We divided the area into three equal zones with lightboxes and LED screens, a central counter, live greenery and meeting areas with tables and sofas.

Result

Each brand gained a clear presentation area and its own meeting space, while visitors could move comfortably between the zones.