Objective
To create a space that presents the brand effectively and provides a comfortable setting for conversations with prospective franchisees. The corner stand needed to be visible from two sides despite the limited floor area.
Solution
We used a frame structure with fabric panels and minimalist graphics in the brand’s colours. The key elements were arranged diagonally, making the stand clear and visible from both directions. Several meeting areas were created without overcrowding the space.
Result
The stand was completed in 5 hours. The brand was clearly visible from both sides of the exhibition hall, while the space remained comfortable for business meetings throughout the entire trade fair.
